Start your Broad campaign with all your winning creatives. These have already proven successful, which increases the likelihood of resonating with a broader audience.
Facebook's algorithm is designed to find the right audience for your ads. By using broad targeting, you allow the algorithm to optimize for the best possible performance based on user behavior and engagement data.
While broad targeting might seem counterintuitive for niche products, it allows you to gather valuable insights into which segments of the broad audience are most responsive. This data can be used to refine future campaigns.
Your approach to testing new creatives within a broad ad set in the same CBO campaign is sound. It allows for continuous optimization without disrupting the performance of your winning creatives. Ensure you monitor the performance closely and allocate budget dynamically based on results.
Consider using dynamic ads to further personalize the experience for your audience. This can help tailor your broad targeting approach to individual user preferences within the pet niche.
Be mindful of your budget allocation within the CBO. Ensure that you allocate sufficient budget to the new ad sets for a fair test while maintaining enough for your winning creatives to continue driving results.
