This extension pushes standard eCommerce information – GA4 Commerce and UA Enhanced eCommerce compatible – to GTM Data Layer. Once this information is available in your GTM workspace you can plug in and use any tool available, even if you are unsure which tool you need or would like to use.
Benefits
- A single extension to install that captures and emits all required eCommerce events
- Virtually any analytical and optimization tool can be integrated via GTM in order to improve WooCommerce sales
- Build full end-to-end integration with selected tools (Google Analytics GA4 and UA, Facebook Pixel, Google Ads) with a few simple clicks thanks to packaged GTM presets
- Supports legally required user consent before sending out any data out (requires manual setup)
- Ensures data consistency – data won’t be sent twice thanks to streamlined integration
Requirements
Minimum PHP version: 7.2Changelog
2023-07-07 - version 1.10.6* add - improved user details in 2.0.0 version of Facebook Pixel Advanced preset
* tweak - tested against the latest version of WooCommerce
2023-06-24 - version 1.10.5
* add - added 'user_data' event with customer email and phone
* fix - fixed missing currency in 'add_to_cart' event from WooCommerce Quick View modal context
* fix - fixed missing user id when GTM is loaded outside the plugin
2023-06-16 - version 1.10.4
* add - added support for advanced server-side extension
* tweak - tested against the latest version of WooCommerce
2023-05-28 - version 1.10.3
* add - added `abandon_cart` and `abandon_checkout` events after tab/browser close
* fix - fixed 'gtm_ecommerce_woo_event_after_processing' filter
* tweak - tested against the latest version of WordPress
2023-05-19 - version 1.10.2
* add - added 'gtm_ecommerce_woo_event_after_processing' filter after event object data processing
* add - added Google Tag Manager dataLayer clearing before pushing ecommerce events
* add - added 'currency' property to ecommerce events
* tweak - tested against the latest version of WordPress
2023-05-12 - version 1.10.1
* tweak - tested compatibility with the latest versions of WordPress and WooCommerce
2023-04-21 - version 1.10.0
* add - added `item_brand` support compatible with WooCommerce Brands, Yith WooCommerce Brands and Yith WooCommerce Brands Premium
2023-04-14 - version 1.9.0
* add - added support for WooCommerce Quick View plugin-related events: `select_item`, `view_item` and `add_to_cart`
* tweak - tested compatibility with the latest versions of WordPress and WooCommerce
2023-04-10 - version 1.8.3
* add - declare compatibility with WooCommerce High-Performance Order Storage (HPOS)
2023-04-07 - version 1.8.2
* add - added support for `view_cart`, `add_payment_info` and `add_shipping_info` events in GTM preset
* fix - fixed Google Analytics 4 `user_id` feature
* fix - fixed Google Ads Dynamic Remarketing issue with item `id` in GTM preset
* tweak - tested compatibility with the latest versions of WordPress and WooCommerce
2023-03-31 - version 1.8.1
* fix - fixed issue with preset download
* tweak - tested compatibility with the latest versions of WordPress and WooCommerce
2023-03-24 - version 1.8.0
* new - added logged-in client id tracking
* fix - fixed `select_item` event - now works with `view products` and `select options` in grouped products and products variants
* delete - removed beta features - Theme Validator and Monitor