Setting targeting in Facebook Ads is crucial to reaching the right audience. Here’s a step-by-step guide to help you set up targeting effectively:
Do you need help setting up a specific targeting for your current ads?
1. Go to Facebook Ads Manager
- Log in to Facebook Ads Manager and click Create to start a new campaign.
- Choose your Campaign Objective (e.g., Traffic, Conversions, Engagement).
2. Define Your Target Audience
In the Ad Set section, you’ll find the Audience settings. Here’s how to set it up:A. Location
- Select the country, city, or region where you want your ads to be shown.
- You can choose People living in this location (recommended for most cases).
B. Age & Gender
- Set the age range based on your product’s ideal customers.
- Choose Gender (All, Men, or Women) depending on your audience.
C. Detailed Targeting (Interests, Demographics & Behaviors)
Click on Edit Detailed Targeting and use:- Demographics: Job title, education, relationship status, etc.
- Interests: Hobbies, brands, or topics they follow. Example: "Makeup" for beauty products.
- Behaviors: Shopping habits, device usage, travel habits, etc.
D. Custom & Lookalike Audiences (Optional but Powerful)
- Custom Audiences: Retarget people who have interacted with your business (website visitors, past buyers, social media engagers).
- Lookalike Audiences: Find new people similar to your best customers.
3. Placement (Where Ads Will Appear)
Choose between:- Automatic Placements (Recommended) – Facebook will optimize for best results.
- Manual Placements – Select specific platforms (Facebook Feed, Instagram, Reels, etc.).
4. Set Budget & Schedule
- Daily Budget: Minimum $1–$5 per day (start small and scale up).
- Lifetime Budget: Set a total amount for the campaign duration.
5. Create Your Ad & Launch
- Upload engaging images/videos.
- Write a compelling ad copy.
- Set a strong call-to-action (CTA) (e.g., "Shop Now").
- Click Publish and monitor the performance.
Pro Tip:
Since you usually combine 2 interests in 1 set (e.g., Karyawan + Pemilik Kendaraan), you can create multiple ad sets with different combinations to see which one performs best.Do you need help setting up a specific targeting for your current ads?