Schema.org (often called Schema) is a specific vocabulary of tags (or microdata) that you can add to your HTML to improve the way your page is represented in SERPs.
In order to beat your competitors' ranking Google's Rich Results and Rich Snippets is the best way to stand out and get more clicks. Also installing this extension will do the following
- Enhance your visibility in search results
- Increases organic search traffic
- Increases your Conversion rate from SEO
- Get more targeted traffic
- Quicker website indexation
- More qualified traffic
- Increase in CTR (click-through rate)
Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help you provide the information their search engines need to understand your content and provide the best search results possible at this time. Adding Schema markup to your HTML improves the way your page displays in SERPs by enhancing the rich snippets that are displayed beneath the page title.
Structured data allows search engines to not only crawl your site but to truly understand it.
This extension generates the required rich snippets automatically and also provides structured data to your web pages.
FEATURES / HIGHLIGHTS
- Adds knowledge graph (Logo, Contacts, Social profile links) to home page
- Enables breadcrumbs Rich Data
- Enable Sitelinks Search Box
- Product Page Rich Snippet / Rich Cards
- Category Page List Items
- Local Business Information
- Facebook OpenGraph Protocol Markup (Home page, Product Pages, Category Pages, Information Pages)
- Twitter Cards (Home page, Product Pages, Category Pages, Information Pages)
- Google recommended JSON-LD snippet format
