ontent styles for each funnel stage:
Top of Funnel (Awareness)
Top of Funnel (Awareness)
- Videos Showcasing Lifestyle: Create aspirational and lifestyle-focused videos that feature your clothing in everyday settings, highlighting style and versatility.
- Engaging Story Posts: Use Instagram stories to share quick glimpses of new releases, behind-the-scenes content, or streetwear trends to capture the impulsive nature of your audience.
- Interactive Content: Polls, questions, or quizzes about fashion preferences or upcoming designs can engage users and increase brand awareness.
- Product Highlights and Features: Share detailed videos and posts about specific products, focusing on unique design elements, material quality, and styling tips.
- Customer Reviews and Testimonials: Since your audience checks comments for shipping reliability, feature customer testimonials prominently in your posts or stories that address shipping speed and product satisfaction.
- Influencer Collaborations: Although you're not aware of specific influencers, consider partnering with popular Instagram streetwear influencers to create authentic content that can build trust and consideration.
- Exclusive Offers and Flash Sales: Leverage the impulsive nature of your audience with time-sensitive offers or flash sales announced through Instagram.
- Remarketing Ads: Use targeted ads for users who have engaged with your content or visited your website but haven't made a purchase, highlighting products they viewed or added to a cart.
- Strong Call-to-Actions (CTA): Ensure that every post or ad aimed at conversions has a clear, compelling CTA, such as "Shop Now - Limited Stock" or "Get Yours Before They're Gone!"