11. Plan your website redesign SEO process and set performance benchmarks- 22. Use a crawler to map all the pages of your website
- 33. Backup live site and set up a staging site
- 44. Implement new site structure, fix broken links, and execute 301 redirects
- 55. Launch your website
- 66. Audit new website to ensure everything runs smoothly
- 77. (Optional) Submit new site via Google Search Console and verify it
- 88. Watch out for jumps and drops in search engine rankings
- 9Final thoughts
Guess what can complicate it further?
A broken redesign SEO strategy.
If you fumble with any technical aspect such as internal linking, URL structure, speed, accessibility, and the like — your search rankings and traffic can drop overnight.
We’ve worked on multiple website redesign SEO projects with great success. Recently we conducted a massive website redirect of our website from OnTheMapMarketing.com to OnTheMap.com (punchier name, isn’t it?)
From having our traffic fall below 5k organic visitors a month in August 2021:
Post website migration, in under a month, we’ve already touched 6.5 visitors per month:
We also did a site redesign for The Pendergrass Law Firm. Here’s how their older website with an outdated design was faring in November 2020:
With the new website (for which they hired our law firm website design services (that use SEO-friendly custom templates), their keyword rankings, traffic, and leads have bumped across the board:
