Google Ads extensions are additional pieces of information that expand your ads with extra details, giving people more reasons to choose your business. These extensions improve the visibility and performance of your ads by making them larger and more informative, which can increase click-through rates (CTR). Here’s a breakdown of various types of Google Ads extensions and their uses: Sitelink Extensions: Callout Extensions: Structured Snippet Extensions: Call Extensions:
Benefits of Using Google Ads Extensions:
Improved Ad Visibility: Extensions make your ads more prominent, often taking up more space on the search results page.
Enhanced CTR: Ads with extensions typically have higher click-through rates because they provide more relevant information.
Better User Experience: Extensions help users find the information they need quickly, leading to a better overall experience.
Increased Conversions: By providing additional, relevant information, extensions can lead to higher conversion rates.
Customization: Extensions can be tailored to match specific campaign goals, such as driving calls, visits, or app downloads.