Search Engine Optimization (SEO) is the practice of improving a website's visibility on search engines to increase organic traffic. SEO can be categorized into three main types:
On-Page SEO: This focuses on optimizing individual web pages through keyword usage, content quality, and HTML tags.
Off-Page SEO: This involves activities outside the website, such as link building, social media marketing, and influencer outreach to enhance authority and reputation.
Technical SEO: This addresses backend elements like site speed, mobile-friendliness, and structured data to ensure search engines can effectively crawl and index the site.
Search engine optimization (SEO) is making websites more visible on search engines such as Google to generate more organic traffic. SEO is about creating appropriate, high-caliber content that addresses users’ queries and provides a good user experience. Learn more about SEO and SEO optimization techniques