IMPLEMENTATION OF FACEBOOK PIXEL ON YOUR SHOP
- Quick installation of Facebook pixel code
- Very exhaustive pixel implementation:
- Tracking of each product, combination, category, brand or supplier page
- Ability to track or not your homepage activity
- Tracking of "new products", "promotions" and "best seller" pages
- Tracking of the click on the "Add to wishlist" button
- Tracking of the click on the "Add to cart" button
- Tracking of the click on the "Subscribe" button (if you have installed the Presta-Module "Advanced Subscription" module, available here:
https://addons.prestashop.com/en/su...iption-with-automatic-recurring-payments.html)
- Tracking of complete customer account creation
- Tracking of every checkout process steps, from cart page loading to order confirmation by way of payment information validation
- Ability to include or not the language information in product ID
- Ability to include or not the product combination information in product ID, allowing to make or not combination remarketing
- Configuration of the order amounts sent by the pixel after a purchase: with or without tax, with or without packaging and/or shipping cost
- Ability to indicate html elements corresponding to clicks on "Add to wishlist", "Order" and/or "Subscribe" button (if Presta-Module "Advanced Subscription" module is installed) if the default ones have been modified in the code by the theme for example.
- Possibility to activate Facebook's advanced matching to send additional information about your customers, in an encrypted and secure way, in order to, among other things, improve your audiences and reduce your advertising budget.
CONVERSIONS API ACTIVATION
Get
even more information about your store's activity and the effectiveness of your ads by enabling the Conversions API. This feature allows you to send events directly from your store server instead of through web browser cookies. This way, you can retrieve events that could not be detected by the pixel and get, among other things, a better estimate of the number of conversions generated by your ads.
The implementation of the conversions API
is automatically done by our module. Simply enter the API token available in your Business Manager and the module takes care of everything! It's that easy.
A LOT OF OPTIONS FOR DATA FEED CONFIGURATION
- Choice of the product export method: by brand or by category
- Ability to export by product or by product combination
- Selection of the brand(s) or category(ies) to export
- General product exclusion rules (out of stock products, without EAN/MPN code, with a price lower than a certain value,...)
- Advanced exclusion rules (based on a feature, an attribute, a product, a specific combination, a supplier, a word or sequence of words)
- Ability to export only the products cover image
- Configuration of the description type and product availability to send
- Management of attributes/features to include in the feed and tab dedicated to apparel products
- Management of shipping fees
- Advanced options:
- Intuitive keyword-based system to match your product categories to Facebook’s own product categorization
- Advanced custom labels management: dynamic assignation of category name, feature, price range, "new"/"best sale" labels
- Integration of Google Analytics parameters
All of these options result in a very high quality product feed and optimal results in your advertising campaigns.
GENERATION OF QUALIFIED DATA FEEDS
- Robust export system which works even with the largest catalogs (up to 200,000 products)
- Choice of the export method: CRON task or "on-the-fly" file generation on your server in order to automatically update your data on Facebook
- Country feeds compatibility : generate as many feeds as different existing "Country/Language/Currency" groups on your shop to create fully qualified ads and adapted to the users' location. Possibility to create additional feeds corresponding to customized "Country/Language/Currency" combinations, if none of the combinations proposed by default by the module suits you.
INSTAGRAM COMPATIBILITY
Thanks to exporting your product catalogs to Facebook's Business Manager, you can also run your product ads on Instagram and use
Instagram Shopping features like:
- Adding a Shop to your Instagram business profile
- Tagging your products in your Instagram posts or stories
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