Link to PS Addons:
https://addons.prestashop.com/en/an...le-analytics-ga4-and-universal-analytics.html
Install the new generation tag Google Analytics 4 and get more relevant data collection with Google's machine learning. Combine Universal Analytics (UA) and GA4 for complementary and innovative reporting
What this module does for you
Our module installs on your store
the Google Analytics 4 tracking tag which is based on the innovative Google machine learning technology. Thanks to this intelligent tag, you will be able to benefit from
all the latest generation of Analytics reports that allow an in-depth understanding of your business, your customers' profile and their behavior towards your products. Track your customers' activity in real time, analyze current sales trends, anticipate their future actions, study your potential revenues according to different parameters, etc. Google's predictive metrics will help you improve your marketing decisions and optimize your budget for a better return on investment!
In addition to all the basic events automatically collected, the tag installed on your site by our module is configured to detect
events recommended for e-commerce and more! Also enable GA4 enhanced measurements for even more collected data.