URL:
https://addons.prestashop.com/en/an...g-manager-enhanced-ecommerce-gtm-ga4-pro.html
Google Analytics Enhanced Ecommerce (GA4) :
This module sends a lot more information than classic Google Analytics (or Universal Analytics), so you can have more accurate ecommerce reports.
Know more about your e-commerce : Shopping and purchasing behavior, Economic performance, Merchandising success, Product Attribution...
Why use Google Tag manager ?
A Tag Management System (TMS) replaces hard-coded tags that are used for marketing, analytics, and testing on a website, with dynamic tags that are easier to implement and update. A tag Management system also increases your Page speed assembling all your tags and load them asynchronously.
Why use our module ?
Our module generates a very complete datalayer so you can make the most of Google Tag Manager.
Moreover,
the installation is very straightforward (1 clic in Prestashop, and a configuration file for GTM, compatible with GA4, Universal Analytics, and more!)
