Overview
The most advanced and reliable module to work with Google Tag Manager!Add an enhanced and customized datalayer on every page of your shop and plug every others services you like in few clicks (Analytics, Fb Pixel, Adwords...).
Compatible with GA4 !
Description
Google Analytics Enhanced Ecommerce (GA4 & UA) :This module sends a lot more information than classic Google Analytics (or Universal Analytics), so you can have more accurate ecommerce reports.
Know more about your e-commerce : Shopping and purchasing behavior, Economic performance, Merchandising success, Product Attribution...
Why use Google Tag manager ?
A Tag Management System (TMS) replaces hard-coded tags that are used for marketing, analytics, and testing on a website, with dynamic tags that are easier to implement and update. A tag Management system also increases your Page speed assembling all your tags and load them asynchronously.
Why use our module ?
Our module generates a very complete datalayer so you can make the most of Google Tag Manager.
Moreover, the installation is very straightforward (1 clic in Prestashop, and a configuration file for GTM, compatible with GA4, Universal Analytics, and more!)
Features
- Covers every aspect of Universal Analytics Enhanced Ecommerce GA4 and UA
- Works with Google Tag Manager (GTM)
- Complete and dynamic Datalayer on every page
- GA4 events: login, sign_up, search, add_shipping_info, add_payment_info, add_to_cart, remove_from_cart, begin_checkout, purchase, refund, select_item, view_cart, view_item, view_item_list and more useful events!
- Compatible with multi-shop feature (with different ID for each shop)
- Track with accuracy orders
- Compatible Enhanced conversions
- Work with classic checkout
- Work with One Page Checkout
- Compatible with GTM server-side tracking
- Total paid amount (w/wo taxes, wholesale price …)
- Shipping Fees
- Taxes
- Customer informations (email, address, new customer, past orders...)
- Products list
- Refund (Partial / total)
- Coupon
- Client information (User ID, new client, past orders)
- Track product display in lists (category, top, new, search, promotion)
- Track product clicks
- Track product detail
- Track coupon performance
- Track add to cart / remove from cart (with quantity and combination)
- Track checkout steps
- Track sign-up / login
- Display orders sent to GTM in your BO
This module generates a dynamic Datalayer on every page of your website. You can use these information in Google Tag Manager to add every tags you like :
- Adwords Remarketing
- Conversion Tracking
- Facebook Pixels
- Affiliation Tracking
- And many others!
PLUS :
- Easy installation with automatic installer and Google Tag Manager configuration template
- Display information sent to GTM in your PS Backoffice
- No override, works with most other modules
- Customer service answers very fast!
- [Bonus] Google trusted stores integration
What's New
Last update on May 2024, written in English by the developer when submitting new versions- Add variable name "email_address" in customer object for compatibility with GA4 user_data format
- Push view_item_list for page category loaded asynchronously (ajax loading)
