Overview
The
most advanced and reliable module to work with
Google Tag Manager!
Add an
enhanced and customized datalayer on every page of your shop and plug every others services you like in few clicks (Analytics, Fb Pixel, Adwords...).
Compatible with GA4 !
Features
- Covers every aspect of Universal Analytics Enhanced Ecommerce GA4 + UA
- Works with Google Tag Manager (GTM)
- Complete and dynamic Datalayer on every page
- Compatible with multi-shop feature (with different ID for each shop)
- Track with accuracy orders
- Work with classic checkout
- Work with One Page Checkout
- Total paid amount (w/wo taxes, wholesale price …)
- Shipping Fees
- Taxes
- New customer / past orders
- Products list
- Refund (Partial / total)
- Coupon
- Client information (User ID, new client, past orders)
- Track product display in lists (category, top, new, search, promotion)
- Track product detail
- Track coupon performance
- Track add to cart / remove from cart (with quantity and combination)
- Track checkout steps
- Display orders sent to GTM in your BO
This module generates a dynamic Datalayer on every page of your website. You can use these information in Google Tag Manager to add every tags you like :
- Adwords Remarketing
- Conversion Tracking
- Facebook Pixels
- Affiliation Tracking
- And many others!
PLUS :
- Easy installation with automatic installer and Google Tag Manager configuration template
- Display information sent to GTM in your PS Backoffice
- No override, works with most other modules
- Customer service answers very fast!
- [Bonus] Google trusted stores integration
What's New in Version 5.1.0(07/19/2022)
- Add customer data in datalayer for enhanced conversions
- Clear ecommerce object before pushing new data
- Fix bug with wholesale_price not in GA4 datalayer when activated
- Remove error if product translation is missing
https://addons.prestashop.com/en/an...ag-manager-enhanced-ecommerce-ga4-ua-pro.html
