Overview
The
most advanced and reliable module to work with
Google Tag Manager (GTM) !
Add an
enhanced and customized datalayer on every page of your shop and plug every others services you like in few clicks (Analytics, Fb Pixel, Adwords...).
Compatible GA4 !
Description
Google Analytics Enhanced Ecommerce (GA4) :
This module sends a lot more information than classic Google Analytics (or Universal Analytics), so you can have more accurate ecommerce reports.
Know more about your e-commerce : Shopping and purchasing behavior, Economic performance, Merchandising success, Product Attribution...
Why use Google Tag manager ?
A Tag Management System (TMS) replaces hard-coded tags that are used for marketing, analytics, and testing on a website, with dynamic tags that are easier to implement and update. A tag Management system also increases your Page speed assembling all your tags and load them asynchronously.
Why use our module ?
Our module generates a very complete datalayer so you can make the most of Google Tag Manager.
Moreover,
the installation is very straightforward (1 clic in Prestashop, and a configuration file for GTM, compatible with GA4, Universal Analytics, and more!)
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Benefits
check_circle_outlineAnalyze website traffic
Features
- Covers every aspect of Universal Analytics Enhanced Ecommerce GA4
- Works with Google Tag Manager (GTM)
- Complete and dynamic Datalayer on every page
- GA4 events: login, sign_up, search, add_shipping_info, add_payment_info, add_to_cart, remove_from_cart, begin_checkout, purchase, refund, select_item, view_cart, view_item, view_item_list and more useful events!
- Compatible with multi-shop feature (with different ID for each shop)
- Track with accuracy orders
- Compatible Enhanced conversions
- Work with classic checkout
- Work with One Page Checkout
- Compatible with GTM server-side tracking
- Total paid amount (w/wo taxes, wholesale price …)
- Shipping Fees
- Taxes
- Customer informations (email, address, new customer, past orders...)
- Products list
- Refund (Partial / total)
- Coupon
- Client information (User ID, new client, past orders)
- Track product display in lists (category, top, new, search, promotion)
- Track product clicks
- Track product detail
- Track coupon performance
- Track add to cart / remove from cart (with quantity and combination)
- Track checkout steps
- Track sign-up / login
- Display orders sent to GTM in your BO
This module generates a dynamic Datalayer on every page of your website. You can use these information in Google Tag Manager to add every tags you like :
- Adwords Remarketing
- Conversion Tracking
- Facebook Pixels
- Affiliation Tracking
- And many others!
PLUS :
- Easy installation with automatic installer and Google Tag Manager configuration template
- Display information sent to GTM in your PS Backoffice
- No override, works with most other modules
- Customer service answers very fast!
- [Bonus] Google trusted stores integration
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What your customers will like
With
more information about your customers behaviours, you can adapt your online shop to
fit their needs.
Push on top your best categories, re-design your checkout process to have less abandoned carts and much more ...
