For Facebook and Instagram. GDPR Ready. Pixel Events & Conversion API. iOS 14.5 Ready. Track Facebook events with the Pixel & Conversion API. Measure the ROI of your ads, create catalogues, dynamic ads, tag products, create shops...
Creates a Product Catalogue to use with Facebook & Instagram. Create Product Ads, use Instagram product tagging feature, display your products on your Facebook page, be ready for the Dynamic Ads*
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With +5000 downloads and an almost perfect score, Pixel Plus is the best option available if you want a reliable and secure module to monitor and track your Facebook events through the Facebook Pixel and Conversion API. It also allows you to track your ad results (ROI) and create Pixel event-based product catalogues.
In short, Facebook's Pixel Plus allows you to:
- Track all Facebook Events through Pixel:
- PageView, ViewContent, AddToCart, AddToWishlist, ViewCategory, InitiateCheckout, CompleteRegistration and Purchase.
- Track all Facebook Events with Conversion API:
- PageView, ViewContent, AddToCart, AddToWishlist, ViewCategory, InitiateCheckout, CompleteRegistration and Purchase. Combining both tracking systems will generate better, more reliable results.
- Create a Pixel event-based catalogue and use it to tag products on Instagram, fill your Facebook/Instagram “Shops” tab, and even use dynamic ads.
Dynamic Ads is a feature that combines Pixel events and the product catalogue to enable you to create customised ads for each of your visitors, and use advanced remarketing strategies.
GDPR Ready: Block Pixel usage until the cookies are validated
What's New in Version 2.4.5 (03/23/2023)
- 2.4.4 Added Post validation orders feature (send the order event to Facebook once an unpaid order receives the payment
- 2.4.4 Improved ViewContent event syncing between browser and server
- 2.4.4 Improved event id match from Registration related events.
- 2.4.4 Improved newsletter content_name translation
- 2.4.4 Improved pp_aurl variable escaping to prevent the creation of the & escaped characters in the URL and unified the calls
- 2.4.4 Improved the user_data check on the pixel init function
- 2.4.5 Add City data to user_data if the advanced parameters are active to match the new Facebook requirements
- 2.4.5 Small performance updates on the servers events handling