Other features
Easy to Install
You just need to fill in your Pixel ID to make it work
Optional: Configure the Conversion API to have a backup method to track the events.
Track all events
With this module you can track almost all new events for the Facebook's Pixel.
Track events through the Conversion API
Event tracking is sent directly to Facebook from the server. This tracking method bypasses pixel limitations such as disabled JavaScript, adBlockers, etc.
Easy to configure
Just activate/deactivate the features you want to track.
Automatic Catalogue Creation
Create your product catalogue effortlessly on Facebook using Pixel events as the product source.
GDPR Ready – Blocks pixel events until cookies are accepted.
SEO - Automatic Micro Data Fix
It fixes the Schema and Open Graph microdata so that products can be created from the catalogue, as well as:
Improve your ROI
It does not only tracks conversions, but it is also about knowing what the money you’ve invested makes customers do! Study what actions your ads have caused, which ads were the most effective, and keep improving your performance.
Custom Audiences
Create custom audiences and lookalike audiences to carry out a basic retargeting of your visitors or customer databases (by exporting a client CSV file).
The Dynamic Product Ads feature
Advanced retargeting at your fingertips!
Create a Pixel-based catalogue and configure the Product Catalogue ID to use this feature.
Test the Pixel
Examine the BO’s events performance. Don’t wait for action is taken before asking Facebook to validate Pixel.
Other Features
Cache modules
Cache modules can produce false results for some events such as transactions. To prevent problems like these, the module has a three-layer security check but you must ensure that all module hooks are set to “dynamic”.
Please do not hesitate to contact us if you have any questions!
Dynamic Ads Pack (Pixel Plus + Product Feeds Module)
If you want all of the benefits of the Pixel Plus as well as a professional catalogue with premium features such as multiple images, except options, product special fields, multishop, multiple languages, multiple countries, etc. we recommend that you purchase our pack that includes both modules. it can be found at the bottom of this page or this URL: https://addons.prestashop.com/en/product.php?id_product=25803
Where can I see the event results of my ads?
Facebook only shows the Purchase event by default, but the campaign statistics will show you much more information. You can view almost any tracked event the module has. This makes optimising your conversions and determining which ads are successful and which are not much easier.
The "Columns" button can be found on the right when displaying ad statistics. Click it and then go to “Select Columns”. Once you open the dialogue box, scroll down until you find the Pixel events. Select the ones you want to be shown and then click “save”.
If you want those columns to always be visible, click "Columns" again and then set them as default.
Easy to Install
You just need to fill in your Pixel ID to make it work
Optional: Configure the Conversion API to have a backup method to track the events.
Track all events
With this module you can track almost all new events for the Facebook's Pixel.
- ViewContent ✔
- ViewCategory ✔
- AddToCart ✔
- AddToWishlist ✔
- InitiateCheckout ✔
- AddPaymentInfo ✔
- Purchase ✔
- CompleteRegistration ✔
- DPA (Dynamic Product Ads) ✔
- Keypages: Track home page, contact or any CMS pages ✔
Track events through the Conversion API
Event tracking is sent directly to Facebook from the server. This tracking method bypasses pixel limitations such as disabled JavaScript, adBlockers, etc.
Easy to configure
Just activate/deactivate the features you want to track.
Automatic Catalogue Creation
Create your product catalogue effortlessly on Facebook using Pixel events as the product source.
GDPR Ready – Blocks pixel events until cookies are accepted.
SEO - Automatic Micro Data Fix
It fixes the Schema and Open Graph microdata so that products can be created from the catalogue, as well as:
- Improves SEO on Google: better product layout equals better search result visibility. This boosts your page’s click-through rate and as a result, its Google ranking.
- Enhanced the quality of shared content on Facebook, Instagram, WhatsApp, and other social media platforms by displaying better images, titles, descriptions, etc.
Improve your ROI
It does not only tracks conversions, but it is also about knowing what the money you’ve invested makes customers do! Study what actions your ads have caused, which ads were the most effective, and keep improving your performance.
Custom Audiences
Create custom audiences and lookalike audiences to carry out a basic retargeting of your visitors or customer databases (by exporting a client CSV file).
The Dynamic Product Ads feature
Advanced retargeting at your fingertips!
Create a Pixel-based catalogue and configure the Product Catalogue ID to use this feature.
Test the Pixel
Examine the BO’s events performance. Don’t wait for action is taken before asking Facebook to validate Pixel.
Other Features
- Easy to install and use
- No coding skills are required.
- Just copy and paste ’your Pixel ID’.
- Custom audiences are created automatically.
- Works with any theme.
- Automatic currency detection.
- Support for Dynamic Product Ads (DPA).
- Support for multiple DPA catalogues.
Cache modules
Cache modules can produce false results for some events such as transactions. To prevent problems like these, the module has a three-layer security check but you must ensure that all module hooks are set to “dynamic”.
Please do not hesitate to contact us if you have any questions!
Dynamic Ads Pack (Pixel Plus + Product Feeds Module)
If you want all of the benefits of the Pixel Plus as well as a professional catalogue with premium features such as multiple images, except options, product special fields, multishop, multiple languages, multiple countries, etc. we recommend that you purchase our pack that includes both modules. it can be found at the bottom of this page or this URL: https://addons.prestashop.com/en/product.php?id_product=25803
Where can I see the event results of my ads?
Facebook only shows the Purchase event by default, but the campaign statistics will show you much more information. You can view almost any tracked event the module has. This makes optimising your conversions and determining which ads are successful and which are not much easier.
The "Columns" button can be found on the right when displaying ad statistics. Click it and then go to “Select Columns”. Once you open the dialogue box, scroll down until you find the Pixel events. Select the ones you want to be shown and then click “save”.
If you want those columns to always be visible, click "Columns" again and then set them as default.
