Overview
For Facebook and Instagram. GDPR Ready. Pixel Events & Conversion API. iOS 14.5 Ready. Track Facebook events with the Pixel & Conversion API. Measure the ROI of your ads, create catalogues, dynamic ads, tag products, create shops...Description
With +5000 downloads and an almost perfect score, Pixel Plus is the best option available if you want a reliable and secure module to monitor and track your Facebook events through the Facebook Pixel and Conversion API. It also allows you to track your ad results (ROI) and create Pixel event-based product catalogues.In short, Facebook's Pixel Plus allows you to:
- Track all Facebook Events through Pixel:
- PageView, ViewContent, AddToCart, AddToWishlist, ViewCategory, InitiateCheckout, CompleteRegistration and Purchase.
- Track all Facebook Events with Conversion API:
- PageView, ViewContent, AddToCart, AddToWishlist, ViewCategory, InitiateCheckout, CompleteRegistration and Purchase. Combining both tracking systems will generate better, more reliable results.
- Create a Pixel event-based catalogue and use it to tag products on Instagram, fill your Facebook/Instagram “Shops” tab, and even use dynamic ads.
Dynamic Ads is a feature that combines Pixel events and the product catalogue to enable you to create customised ads for each of your visitors, and use advanced remarketing strategies.
GDPR Ready: Block Pixel usage until the cookies are validated
Bonus: It can also fill in missing Schema and Open Graph microdata. This significantly improves the page’s SEO and quality of shared content (content shared on Facebook or WhatsApp will have better images and content that fits the product).
Pixel-based event tracking
Pixel Plus allows you to track multiple types of events by using Facebook’s Pixel. Tracking for each event can be enabled or disabled individually on the module’s configuration page.
The events are divided into two categories, depending on the activation time and its value:
- Static Events: Events are triggered upon loading the page like ViewContent.
- Dynamic Events: Events triggered after a certain action, like AddToCart for example.
- Events with Dynamic values: Events whose value depends on the product/s, like AddToCart.
- Events with a fixed value: Events where you set the value of a certain action and that can be changed anytime, like CompleteRegistration.
Pixel Plus: Events + CAPI + Pixel Catalog for Facebook
For Facebook and Instagram. GDPR Ready. Pixel Events & Conversion API. iOS 14.5 Ready. Track Facebook events with the Pixel & Conversion API. Measure the ROI of your ads, create catalogues, dynamic ads, tag products, create shops...
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