Overview
The most completed Google Analytics module for PrestaShop:
- Google Analytics with full Enhanced Ecommerce
- Dynamic Remarketing
- Google Ads
- Google Optimize
NOTE: If you prefeer GTM, search the module "Premium Google Tag Manager"
What this module does for you
person_add Analyze website traffic
Premium Google Analytics Enhanced Ecommerce is developed with the latest Google script gtag.js, get the latest tracking technology and handle it all with only one module.
Better tracking better decisions:
With Enhanced Ecommerce reports is possible to analyze the customer behaviour on the whole site as checkout process, which categories or products have more cart intentions and a long etc.. This critical data helps to make better decisions to achieve more conversions.
Clean reports:
Exclude internal tracking avoids to track the visits from employes, this guarantee that reports are only generated by the real customers.
Improve Remarketing:
Create specific audiences to reach potential customers and display customized ads to make a better impact and improve the ads conversions.
Test experiments:
Google Optimize allows create powerful A/B experiments in a few clicks to test different page versions with your customers, check these results on Google Analytics and verify which version gives better results for your business.
Wide compatibility:
All tracking modules depends on theme structure, this module includes specific compatibility for the most popular one page checkout modules.
- One Page Checkout For Prestashop
- One Page Checkout PS
- Knowband One Page Checkout
- Responsive One Step Checkout by BestKit
- Klarna Checkout
Report Aborted Transactions
If a customer have some AdBlock that blocks transactions, the module will send an event by PHP to add on GA reports that a transaction has been aborted by an AdBlock or by browser option "Do Not Track".
Don't Lose a Transaction:
If for some reason an order has not been sent to GA the module can recover the transaction to GA respecting the
source / medium and the
GA client ID. This recovery can be done in 2 ways:
- When changing the order status.
- With the manual button "Force Send To GA" found in the order form in the new tab "Tracking status"
Compliant with privacy policies:
This module include all fetures to comply with the latest privacy law EU GDPR.
- Don’t save sensible data
- Anonymize IP
- Opt-out respecting browser “DoNotTrack” option
https://addons.prestashop.com/en/an...mium-google-analytics-enhanced-ecommerce.html
