The process of improving a website to increase its exposure and ranking in search engine results pages is known as SEO, or search engine optimization (SERPs). Increased organic traffic, improved online visibility, increased reputation and trustworthiness, better user experiences, and higher conversion rates are just a few advantages of SEO. There are various forms of SEO, such as Off-Page SEO, which entails actions taken outside of the website to raise its search engine position, such link building and social media marketing, and On-Page SEO, which concentrates on optimizing specific web pages for higher ranks. While local SEO focuses on optimizing a website for local search results, targeting certain geographic areas, technical SEO concentrates on the technical components of a website to increase its crawlability and indexability by search engines.