Meta tags play a crucial role in SEO by providing information about a web page to search engines and users. Here's why they are important:
Improved Search Engine Rankings: Meta tags, such as the title tag and meta description, directly impact how search engines understand and rank a web page. A well-optimized title tag can help improve the page's visibility in search engine results pages (SERPs) and attract more clicks.
Increased Click-Through Rates (CTR): A compelling meta description can entice users to click on a search result, increasing the page's CTR. Including relevant keywords in the meta description can also improve its relevance to the user's search query.
Enhanced User Experience: Meta tags provide users with a brief preview of what to expect from a web page before they click on it. Clear and descriptive meta tags can help users determine if a page meets their needs, resulting in a better user experience.