Digital marketing plays a crucial role in e-commerce by driving traffic, boosting sales, and enhancing customer engagement. Through strategies like SEO, social media marketing, email campaigns, and paid advertising, digital marketing helps e-commerce businesses reach their target audience, promote products, and increase brand visibility. It enables precise targeting and personalized experiences, leading to higher conversion rates and customer loyalty. Additionally, digital marketing provides valuable insights through analytics, allowing e-commerce businesses to optimize their strategies, track performance, and adjust tactics to meet evolving market demands and consumer behaviors.