The Google Product Feed extension allows you to create a real-time feed to supply product information to Google Merchant Center, a prerequisite for setting up Product Ads.
Why use this?
- Extensive list of supported fields providing the richest possible data to Google – maximizing campaign performance
- Imports product data to Google Merchant Centre, but gives you full control over your ad setup & spend
- Don’t rely on limited auto-mappings – you have full control over mappings, allowing you to map existing product data onto Google’s required fields from your site’s taxonomies, attributes or product fields
- Capture data required by Google not normally held in WooCommerce using the plugin’s additional data entry fields
- Set up global store-wide defaults to ease the data-entry burden. Set values per-category for finer control, or provide product-specific information against products or individual variations if required
- Full support for WooCommerce’s importer and REST API for bulk importing data
- Real-time feed shows the latest information for your products
- Integrates with common WooCommerce extensions
- Extensive documentation covering setup and customisation
- Rich set of WordPress filters and actions allowing flexible customisation if necessary
Once your products have imported into Google Merchant Centre they’ll be available to your linked Google Adwords account, giving you the flexibility to set up product ads as you want. Using the full power of Google Adwords – you’re in full control of your ad setup and budgets.
* Version: 10.12.1
* WC requires at least: 8.2
* WC tested up to: 8.5
* Requires PHP: 7.4.0
*** WooCommerce Google Product Feed Changelog ***
2024.01.22 - version 10.12.1
* New: WooCommerce compatibility up to 8.5
* Update: Clarification that disabling the sending of variations is strongly discouraged
* Update: Housekeeping and remove some unneeded optimisation calls
* Update: WooCommerce compatibility updates for setup tasks
* Update: Support multiple values for 'shopping ads excluded countries'
* Fix: Resolve issues with incorrect rounding when prices are exclusive of taxes and multiple purchase quantities are enforced
* Fix: Remove unnecessary duplicated data in REST responses
info: https://woocommerce.com/products/google-product-feed/