This extension pushes standard eCommerce information – GA4 Commerce and UA Enhanced eCommerce compatible – to GTM Data Layer. Once this information is available in your GTM workspace you can plug in and use any tool available, even if you are unsure which tool you need or would like to use.
GTM setup can be cumbersome and time-consuming – this extension comes with packaged presets for 4 main tools in the market that allow you to set up and run the integration in few simple steps without creating every single GTM Variable and Trigger yourself.
Google Tag Manager for WooCommerce integrates your WooCommerce shop with a GTM container. It can work with existing GTM installation and allows injecting the GTM snippets in the settings.
Changelog
2023-11-10 - version 1.11.1
* tweak - tested against the latest versions of WordPress and WooCommerce
2023-10-20 - version 1.11.0
* add - adds possibility to choose when purchase in browser should be tracked (thank you page only or just after order creation)
* fix - adds missing price property in Facebook Pixel Advanced preset
* fix - fixes 'view_cart' event on cart block page
* tweak - tested against the latest versions of WordPress and WooCommerce
2023-09-28 - version 1.10.21
* fix - fixed passing user data to dataLayer
2023-09-26 - version 1.10.20
* tweak - changes plugin author
2023-09-20 - version 1.10.19
* add - added support for Google Tag Manager for WooCommerce PRO - Zaraz Addon
2023-09-19 - version 1.10.18
* add - added 'discount' property in ecommerce item
* tweak - tested against the latest version of WooCommerce
2023-09-15 - version 1.10.17
* fix - fixed issue with Google Ads Conversions and TikTok Ads requests
* tweak - tested against the latest version of WooCommerce
2023-09-07 - version 1.10.16
* add - improved Google Analytics 4 events attributes
* fix - fixed issue with cached checkout requests
2023-08-30 - version 1.10.15
* add - improved purchase tracking
* tweak - tested against the latest versions of WordPress and WooCommerce
2023-08-18 - version 1.10.14
* tweak - tested against the latest version of WooCommerce
2023-08-12 - version 1.10.13
* add - added Microsoft UET preset
* add - improved Google Analytics 4 Advanced preset in version 1.2.0, now supports 'add_to_wishlist', 'remove_from_wishlist', 'change_language' and 'change_currency' events
* add - improved extension loader
2023-08-10 - version 1.10.12
* tweak - tested against the latest versions of WordPress and WooCommerce
2023-08-08 - version 1.10.11
* add - added support for Tag Concierge Extension: Wishlists 1.1.0
* fix - fixed events inspector's console z-index property
2023-08-05 - version 1.10.10
* add - added support for Tag Concierge Extension: Multilingual and Tag Concierge Extension: Wishlists
